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Valvoline has been around for a long time, 150 years to be exact. Since 1866 we’ve been lubricating engines all over the world. We went into the vault and dug out some of our favorite ads from the 1900s. At one point we even had a monkey named Val that taught people about changing their own oil. And while we’ve changed some advertising strategies — sorry Val — some things remain the same.
Check out some of our advertising and marketing materials that have helped tell Valvoline’s story over the years.
Changing your motor oil regularly can save you money in the long run. Take it from A.J. Foyt.
Only the best for your vehicle.
Val the chimp knows best.
It’s a vote we can still get behind.
Everything retro is new again. This fall at Darlington, Paul Menard will drive a car with an Al Unser Jr. paint scheme.
We love these hand-drawn illustrations that harken back to a mid-century look and feel.